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What’s up guys!
How’s everyone’s week been! December is here, can you believe it?!
I know I can’t, was only just remarking to MrsFrugalSamurai that I don’t feel like I achieved anything at all this year.
Then she not-so-subtlely reminded yours truly that we did GET MARRIED this year.
Oh yeah…that.
“It’s what happens when I’m with you babe, time just flies”, is what I was obviously thinking but didn’t quite say out loud.
Hindsight eh?

Which brings me to the topic of today’s post, Step 5 of a continuation on my friend’s Light Beam question:
“How to survive a bear market”
BTW have a read of “Step 1 – Don’t panic (read here)”, “Step 2 – Think wo(man) THINK (read here)”, “Step 3 – Survive the initial wave (read here)” and “Step 4 – Dollar cost averaging” (read here).
Step 5 – Hindsight Risk
Actually, hindsight risk is just a fancy term translated as “What I should have done but didn’t”.
This is especially true looking back in the aftermath of Bear Markets.
Ever wondered how those squillionaires and gazillionaires made their money?
By buying low and selling high of course!
And the best time to buy is when everything is on sale (through bear markets), be in it stocks, bonds, housing, chocolate milk, hunchbacked hitmen, whatever it may be – prices retreat to mouthwatering levels.
Though not just buying anything – really picking your investments.
But TheFrugalSamurai, how do you pick a winner?

How?
Typically capital preservation during bear markets is paramount – that is taking a leaf out of Mr Buffet’s book, number one lesson in investing is to not lose money (number two lesson being don’t lose money).
As such if we dare to venture out into the big bad bear market – we must be smart.
This is where we introduce the concept of “Defensive Stocks”.
Defensive Stocks.
The stock market is a herculean beast – there are a multiple of different sectors and multitudes of stocks in each sector.
But there’s certain areas of the market which plod along no matter how the overall stock market is doing.
This is the defensive sector.
Mind you, not defense as in guns, ammunition and nuclear missile manufacturers etc, no those are labelled “dictator stocks”.

I mean defensive in the sense that they provide:
“…A constant dividend and stable earnings regardless of the state of the overall stock market. Because of the constant demand for their products, defensive stocks tend to remain stable during the various phases of the business cycle”. (Investopedia).
Think areas such as Consumer Staples – yknow the Woolworths, Coles, Walmart’s and the like.
Just because the market is down and we might be going through a recession, doesn’t mean I will stop buying toilet paper yknow? Things must be TOUGH if people stop buying toilet paper… Jayzuz.
Or utilities companies – the gas, water, energy providers.
People still take SHOWERS during bear markets don’t they? I mean sure, we might want to reduce our water bills, but I think it’s safe to say that we will still maintain a sense of personal hygiene during down periods.
Or healthcare firms – influenza and bronchitis don’t care how the stock market is doing. If you’re sick and need medicine, you go to get it.
So?
So for those of us who aren’t content with a simple dollar-cost averaging strategy during a bear market, and want to capture a bit more upside growth, have a real hard look into the defensive sectors.
They are usually typified through strong cash flows, strong operations and a mature market. Defensive stocks tend to have a higher dividend yield, which helps during periods of market downturn.
This gives them the ability to weather most economic conditions.

Please note that during the GFC, every sector got crushed, irrespective if it was defensive, offensive, passive, sensitive, intensive, apprehensive – whatever.
~~~
Methinks, there’s a place for defensive stocks in everyone’s portfolio – usually because they are at the lower end of the risk curve compared to other more regular stocks, and would take a significant calamity to upend their business model.
Mind you, there is still risk with them – all investing carries an element of risk, but it’s about trying with what we have to squeeze that little bit of extra juice out right?
After all – remember rule number one, never lose money.
What do you think? Did you enjoy this post? Please help me out if you enjoyed this and put your email in and click on the little “subscribe” button on the right hand side. This way, you’ll never miss my words of awesomeness! So do the right thing, be a subscriber and get it straight to your inbox fresh out of the oven!
P.S. The examples I used here mostly apply to the stock market, but that doesn’t mean you can’t take them into other asset classes – housing, bonds, hunchbacked hitmen, world is your oyster!
54 Comments
faggio
but at every point in time, it’s priced in E.g. if you feel a downturn might be coming, your defensive stocks are already trading at a slight slight premium, then as the downturn probabilities become more evident, those stocks trade at an even higher premium and basically at every point in time everything looks equally attractive – how do you deal with that?
The Frugal Samurai
What a great question! If I genuinely feel a down-turn is coming, personally I would change my asset allocation out of stocks and into even more defensive classes such as bonds, or even cash! This is so I can take advantage of the lower prices if and when they come. No one can pick when that will happen of course… but if I’m caught in the selling (like I am now with a portion of the portfolio, seen a good 10-15% wiped off), then I would just look to accumulate more. I think it really depends on your risk profile and the quality of the asset you are invested in – whether you are a believer and can hold/buy more.
Latte Lindsay
I would love to try and make some investments now but I don’t know if I trust myself to make the right choice. In hindsight, I wish I had gotten onto the property market sooner, but maybe I’ll get around to completely redoing my finances one day.
The Frugal Samurai
One day right! That’s how I feel about my wardrobe haha, one day I’ll get around to a “Spring clean”! It’s okay to not trust yourself, but we all have to try and be educated in it to understand what we or others are doing on our behalf! Like you, I also wish I’d gotten into real estate much, much sooner – oh well! Thanks for reading.
Kristen Rumley
I have always felt “lost” when it comes to understanding the stock market however, I do know that this financial avenue is so important!! Keep posting this great info, it helps! -Kristen (https://kristenrumleylovesyou.com)
The Frugal Samurai
Thanks for your support! Glad you like it and yes, we’ll make sure to check out your site as well! Haha, all good 🙂
Dalene Ekirapa
Well, I got one tip from the article: buy cheaply and sell with high costs! Right now, I’m getting into entrepreneurship and that will work, purchase products when on sale then sell for higher profits.
The Frugal Samurai
So true! Buy low, sell high – it’s the oldest mantra in the financial book. Hmmm entrepreneurship is the way to go I feel, is it a “side hustle” or your main gig at the moment?
Evelyn Hernandez
I always find the stock market to be too complicated. I always enjoy your reading your articles because you make it so easy to understand.
The Frugal Samurai
Thanks for the kind words! Glad you enjoy them. Yeah the stock market is a helluva beast but it can be tamed with knowledge… and kindness… and love…
Tonya Wilhelm
These are great tips. I’m so glad we have a financial adviser to help us through all this.
The Frugal Samurai
Lucky you! It’s great that you have someone you can trust to handle your finances – one less thing to worry about! Thanks for reading.
Lakatwoman
I honestly enjoyed and learned reading this post. I’ve been wanting to get serious with stock and the info provided here will be very useful. 🙏💖
The Frugal Samurai
Thanks for saying so! There’s no time like the present in order to get serious with it, I hope it’s a start 🙂
Lala
Wow this is very informative especially since I’m a amateur in the field. The stock market is so trick and foreign but you seem to be very knowledgeable.
Lala
The Frugal Samurai
Thanks for reading and hope you enjoyed it – I’m not very knowledgeable at all! Just read a lot and like to share my thoughts 🙂 But glad you think so, will keep going!
Khushboo Motihar
I love how you have made investing sound so fun. There are many concepts that I struggle with and if they were explained to me in your style, I would understand them in no time. Loved the post, great graphics, too
The Frugal Samurai
Thank you for saying such kind words, we’ll talk about the payment details later… hahaha all seriousness, I think investing CAN be daunting but it shouldn’t! We should all be more knowledgeable in this area! Thanks for reading 🙂
Safia
Thank you for trying to simplify a complex industry. I don’t know much about finance and could still learn without being overwhelmed by complicated terms.
The Frugal Samurai
You’re welcome! We try to keep it simple here at TheFrugalSamurai so glad you’ve come to the right place! Thanks for reading.
berlin | Momi berlin
I love that i learned something new today. i am not much into defensive stocks and you were able to show its significance.
The Frugal Samurai
No problem glad to be of service! Thanks for reading and hope you can learn more as we go along!
Nayna Kanabar
I am not too good with financial stuff so your post was very helpful and interesting to read .
The Frugal Samurai
No problem, I’m glad that you liked it! Thanks for reading.
Sundeep
Rarely have we come across any blog that talks about financial issues in a comical manner. I really like your sense of humour and will keep the advice saved for a rainy day.
The Frugal Samurai
Wow that is very kind of you to say so! I try, I try – and thanks for reading, hope you can come back again!
melissa major
I must admit I do find the stock market very complicated but I have been intrigued by it. This post is very informative, thanks for sharing
The Frugal Samurai
No problem, glad you liked it! It is pretty darn complicated! But we can try to unravel it together! Thanks for reading.
Dana Brillante-Peller
It’s terrifying when you hear people who are afraid to make purchases these days, but I strongly believe there will be a turn around. I can feel it.
The Frugal Samurai
Yes in the long run it all goes up right! Haha, cautious optimistic is the best approach to investing I find 🙂
Neri Ann
I am not really familiar with this kind of topic but its a good thing that you have this kind of information.
The Frugal Samurai
No problem, thanks for reading! Hope you enjoyed it.
Rosey
I wish I had kept investing. I started young and then stopped. Now I’m older, life changed and I don’t have savings. Lesson learned at a cost.
The Frugal Samurai
Ah ouch, but they say it’s never too late to get back onto that horse! Hope things are going OK, keep hustling! 🙂 Thanks for reading.
Rosey
I haven’t thought of Woolworth in a good long while. I didn’t even know they were still open!
The Frugal Samurai
Yes they are very much open! And still kicking strong (one of those old dinosaurs out there)…
Makito
To be honest I never heard of the term “bear market” until now. I learned something new today! I’ve always been wanting to get into trading stock so reading this was very helpful.
The Frugal Samurai
No problem! Glad to be of service, we should all learn just one new thing a day I reckon! Thanks for reading!
Bee - Bites 'N Pieces
Oh, gosh. Do not even talk to me about the stock market. My husband got into stocks recently and now that’s all he talks about…
The Frugal Samurai
Oh wow, hopefully he is doing OK! At least he is excited for it right? Good for him! Thanks for reading, hope you enjoyed it!
Heather
Great information and I’ll definitely pass this post along to my husband!
The Frugal Samurai
Thanks for saying so, I hope he gets something out of it too! Thanks for reading 🙂
sparky
All this stuff confuses me so much. My boyfriend trades bitcoin and it’s so interesting to try and learn about all the graphs and best times to buy and sell.
The Frugal Samurai
Oh a bitcoin trader! Is he doing well out of them? Would love to understand what his techniques are! Thanks for reading 🙂
Anosa Malanga
I am still in the process of learning about the stock market. Let’s see if I could have try it on my own before the year ends.
The Frugal Samurai
Yeah why not! Just give it a go and learn as you go along, you don’t have long before year end anyway – just do it! Thanks for reading 🙂
Enriqueta Lemoine
OMG! The Hurricane is coming and I need to get some defensive stock! Love that statement (I live in Miami)!
The Frugal Samurai
Yeah bunker down the hatches and grab all the canned tuna you can, dem storms are a-coming! All seriousness, gluck with living in Hurricane Alley, I’ve never experienced a hurricane but can imagine it would ab-so-lute-ly suck. Thanks for reading, hope you enjoy it!
Andy
Thank you for sharing such insightful info, I’m totally new in this field but I definitely need to start learning!
The Frugal Samurai
That’s OK, you’ve come to the right place! Glad you are starting your journey, thanks for reading 🙂
Annalisa Fran
I might be considering this, to invest a little sum of money, but simply to be able to save it for a longer time… traveling often leave me pennyless!
The Frugal Samurai
Good for you but I can totally relate to the travelling aspect – it’s not cheap but experiences are worth it! Hm, maybe we should just start small then aye?
Sigrid Says
My family and I love to travel. And the amount we have to spend is always x4, because we are 4 in the family. But we try to save up for our travels instead of using our savings. We have kids to think about, not just for their present needs but also their future.
The Frugal Samurai
That’s a big family, you are Blessed! This is true – the kids are a big money drain! All worth it in the end I’m sure, thanks for reading!